Manpreet Singh will be an adidas athlete in the FIH Men’s Hockey World Cup 2018, starting in Bhubaneswar on November 28.
The Indian captain has inked the deal to endorse the German footwear and apparel brand adidas. A formal announcement is expected shortly. But, Manpreet has already shot promotion pictures for adidas.
As an adidas athlete, Manpreet will join the elite company of Asian Games champion athletes Hima Das, Swapna Barman and cricket stars Rohit Sharma and Rishab Pant.
Manpreet is striking it big on the onset of big events. Just before the Gold Coast Commonwealth Games earlier this year, Manpreet had dribbled into the elite sportspersons club on Edelwiss’ endorsement roaster.
Adidas is marketing aggressively for a strong hold on Indian athleisure and sports footwear market. The German brand has recently provided customised running shoes to Asian Games medallist heptathlete Swapna, who was also taken to the brand’s Athlete Services Lab in Herzogenaurach, Germany, for the customised footwear analysis.
Adidas is also sponsoring the fast-rising Real Kashmir Football Club, the first football club from the Valley play the Indian national football league – I League.
Earlier this month, Hockey India has named the Olympian and Arjuna Awardee Manpreet to lead the Indian challenge as Bhubaneswar hosts the FIH Men’s Hockey World Cup from November 28 to December 16.
Manpreet was first given the reigns of the Indian Hockey team in May last year for the three-Nation Invitational Tournament in Germany and then he also led India to the World League semi-final in England.
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