Wednesday, 13 June 2018

Fox Sports bags FIH rights for Australia till 2022

The International Hockey Federation has agreed a five-year partnership with FOX SPORTS Australia, giving fans access to live and exclusive HD coverage of the Hockey Pro League, Hockey World Cups, Champions Trophies and Olympic Qualification Events until 2022, FIH has stated in a Press release.

FOX SPORTS, exclusively on Foxtel, will broadcast all 16 matches hosted by Australia’s Kookaburras (men) and Hockeyroos (women) as part of the game-changing Hockey Pro League which begins in early 2019. In addition, they will also provide full visibility across multiple platforms for all 144 Pro League matches taking place between January and June each year across the world, as well as the end of season Grand Final.

Before then Australian fans will be able to tune in to FOX SPORTS’ LIVE coverage of the Kookaburra’s title defense of both the Rabobank Hockey Champions Trophy in Breda between 23 June and 1 July 2018 and the Odisha Hockey Men’s World Cup Bhubaneswar 2018, taking place from 28 November until 16 December.

All Hockeyroos matches from the Vitality Hockey Women’s World Cup London 2018 between 21 July and 5 August as well as November’s Champions Trophy in Changzhou between 17-25 November will also be shown by the Australian broadcaster.

Speaking about this, FIH TV and Broadcast Director Andy Oram said: “With Australia one of the world’s greatest hockey nations it was important to engage with a broadcaster who would provide the platform their success deserves. We’re delighted that FOX SPORTS’ longstanding investment in the game will continue into what is an incredibly exciting time for hockey, both in Australia and across the world, and we look forward to developing the positive and constructive relationship we have built with them.”

“This is another important partnership agreed as part of FIH’s global distribution strategy, focused on delivering world-class production and content. It shows that the Hockey Pro League and our other flagship events are attractive propositions for broadcasters who are key to helping us engage with millions more followers across the planet,” he added.

FOX SPORTS COO, Peter Campbell, said: “FOX SPORTS is delighted to extend its partnership with the International Hockey Federation, a deal which will provide unprecedented coverage for the sport.

“FOX SPORTS will deliver more local and international action than ever before, broadcasting the exciting new Hockey Pro League from 2019, and with the 2020 Olympics just around the corner, we will be the place for fans to follow the Aussies with coverage of major events including the World Cup and Olympic Qualifiers.

“Our Australian hockey teams have achieved enormous success on the global stage but have had little visibility outside the Olympics. This new partnership will change that, providing significantly more coverage, both internationally and domestically, which will help grow the sport and showcase these incredible athletes.”

Hockey Australia CEO Matt Favier also welcomed this news. He said: “This partnership will provide extensive, high quality coverage of our game both within Australia and through FIH’s global broadcast partners and channels throughout the year. As a result, fans will now have many more opportunities to engage with the sport on a more regular basis.

“We know that great content is key to our success. The partnership with FOX SPORTS is one important element in our strategy of giving fans – and potential fans – the opportunity to experience our sport. Our content strategy considers a range of platforms with broadcast of course being very important.”

This partnership, which runs until December 2022, is the latest significant broadcast partnership agreed by the FIH in recent weeks, with Belgian broadcaster Telenet committing to similar terms. These partnerships indicate the commercial value of FIH’s event portfolio which has undergone extensive restructuring. With growing interest in FIH events around the world, the FIH expects to announce further partnerships in the coming weeks.

Fox Sports bags FIH rights for Australia till 2022

Barcelona launches venture for club merchandising, to bid adieu to Nike

Spanish LaLiga champion club Barcelona has announced the incorporation of a new company that will oversee the management of its retail, licensing and merchandising activity. The move effectively replaces Nike out of the club’s merchandising business which the US sportswear brand has handled for 16 years.

Barça Licensing and Merchandising (BLM), to be wholly owned by Barcelona, will start operations from the 2018-19 season and will look after the merchandising business of the club.

The club’s merchandising rights are currently managed by FCB Merchandising, which is owned by Nike – the official kit sponsor of the club. The contract is due to expire on July 1, after which the newly formed company BLM will take on the rights.

Incidentally, July 1 also marks the start of Nike’s new eight-year sponsorship deal with Barcelona, which will run through to the 2025-26 season.

Tuesday, 12 June 2018

Haryana removes Director of Sports over players revenue-sharing controversy

The Haryana State Government has removed Director of Sports and Youth Affairs Jagdeep Singh. The move comes in the wake of a controversy raised by the order from Principal Secretary, Sports and Youth Department, Ashok Khemka’s office. The order had directed the athletes employed with the State Government and it’s affiliate bodies to share one-third of their professional income with the State.

The diktat had invoked widespread criticism and protests, forcing the Manohar Lal Khattar Government to put the order on hold.

The Haryana Government removed Jagdeep Singh as the director of sports and youth affairs on Tuesday night, reports PTI quoting an official. Jagdeep has been replaced by Amit Kumar Agarwal, an official spokesperson said.

On June 8, the Haryana government had courted controversy when it asked sportspersons employed by it to deposit one-third of their earnings from commercial and professional commitments to the state sports council but put the notification on hold after drawing sharp criticism from elite athletes.

A notification issued by Principal Secretary (Sports and Youth Department), Ashok Khemka had said, “One-third of the income earned by the sportsperson from professional sports or commercial endorsements will be deposited with the Haryana State Sports Council. The money shall be used for the development of sports in the state.”

The state government had earlier stirred up a controversy when it decided to reduce the prize money for those Commonwealth Games medal winners from the state who were employed with other departments or states.

The felicitation function planned for the prize money distribution on April 26 had to be eventually cancelled indefinitely when the athletes threatened to boycott it.

The Haryana State Government, facing severe criticism and anger, has put on halt the order, which asked the athletes employed with the State governments to share their professional earnings with the government.

An official notification was issued from the office of the Principal Secretary, Sports and Youth Affairs Department, Government of Haryana, Ashok Khemka. The order stated the sportspersons who work for the state government must hand over at least one-third of their earnings from participating in professional sports events or endorsements deals. The money will be deposited with the Haryana State Sports Council for the development of sports in the State, the order stated further.

The order had invoked severe criticism and backlash from some of the top athletes in the State, including Olympic medallists Yogeshwar Dutt, Sushil Chhetri and Sakshi Malik.

Esports: Dome Entertainment, Nodwin to launch esports festival Echoslam

Cineyug Group Enterprise’s Dome Entertainment has partnered with Nazara Technologies’ eSport subsidiary Nodwin Gaming to launch Esports festival Echoslam.

Echoslam is Asia’s first eSports, Cosplay, Music, and Entertainment Festival. The pan-India festival will have a mix of Professional and Casual Gamers, International Celebrity Gamers Competition, Cosplay Competition and the best of entertainment – celebrity DJs and stand-up Comedy over a four-month period with a Grand Finale and prizes worth ₹ 25 lakhs.

According to a report by Frost & Sullivan, the Indian gaming market was estimated at $338.4 million in revenue in 2017 and is expected to grow to $1.1 billion in 2021, as a result of rapid growth in smartphone penetration and very low data charges. It is thus the perfect time for the Echoslam festival, which is both disruptive and dynamic.

Speaking on the new initiative, Dome Entertainment, Events & IP business head Suprit Karkera said, “We realised that the Indian Events space is overcrowded and saturated with concerts and events which is celebrity led, expensive for fans, forced sponsor connect and has a very little experience to offer to fans. Therefore based on our research, expertise, insights and under the leadership of Mazhar Nadiadwala, MD, we decided to create ECHOSLAM – A Mega Esports Festival, which is purely experience and memories led, fun, disruptive, affordable, secure, safe, convenient and engages all stakeholders Happily and Seamlessly.

“Associating with a partner like Nodwin Gaming for our first experience under the IP vertical enables us to bring together our combined expertise and best practices to create a festival that aims to deliver a memorable experience for all. We hope that this is the first of many such experiences we collaborate with Nodwin Gaming for and hope to strengthen our association further.”

Nodwin Gaming founder and managing director Akshat Rathee commented, “We believe that the upcoming Echoslam event, being held across India, with its finale in Mumbai, is absolutely unique, with a horde of new experiences. Nodwin Gaming is proud to partner up with Dome Entertainment, to make this event a reality. We believe that Echoslam is also aligned with Nodwin’s core philosophy of innovation, creativity, and collaboration, as we expect it to usher in a new era for eSports, music, and performance arts.”

FIFA World Cup 2018: Gatorade campaign build on Messi-Suarez rivalry

FIFA World Cup 2018: #Gatorade campaign build on Messi-Suarez rivalry

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#insidesport #sportbusinessnews #SportBusiness #Messi #suarez #messivssuarez #FifaWorldCup2018 #FIFAWorldCup #FIFAWC18 #FIFA

FIFA World Cup 2018: Gatorade campaign build on Messi-Suarez rivalry

Saturday, 9 June 2018

IPL 2018: Star’s multi-language strategy pays, 22% audience from regional push

Gone are the days of two language sports feeds in India. Broadcasters are going full throttle to exploit the regional markets by telecasting multi-lingual broadcast of the matches and the results are there to be seen.

SPORTS JOBS: IndianOil adds volleyball, basketball, kabaddi for sports jobs posts

One of the leading public sector employer for meritorious sportspersons, IndianOil has extended its base for sports quota jobs. The Maharatna company will now also offer sports jobs to the elite volleyball, basketball and kabaddi players.

Read More: http://bit.ly/2JInBEc

After backlash, Haryana suspends order asking athletes to share earnings

The order had invoked severe criticism and backlash from some of the top athletes in the State, including Olympic medallists Yogeshwar Dutt, Sushil Chhetri and Sakshi Malik.

Chief Minister Manohar Lal Khattar has subsequently put the order on a halt.

“I have asked for the relevant file of the sports department to be shown to me and the notification dated 30th April to be put on hold till further orders. We are proud of the immense contribution by our sportspersons and I assure them of a just consideration of all issues affecting them (sic),” Haryana Chief Minister Manohar Lal Khattar tweeted after the order provoked widespread outrage.

A big number of international athletes are employed with the Haryana State government or its affiliated departments. Star boxers Vijender Singh and Akhil Kumar, wrestlers Geeta and Babita Phogat, cricketer Joginder Sharma, veteran hockey stars like Sardar Singh and Mamata Kharab are employed with the Haryana State Police department.

Babita Phogat, who won a silver at the Gold Coast Commonwealth Games, called the order disheartening. “This notification will hamper an athlete’s preparation. How can the government give such an order? We pay taxes over whatever we earn and now this notification to pay one-third,” she had told PTI. “Can the government understand how much sacrifice an athlete and his or families have to make to earn a medal for the country? The Haryana government should immediately take this order back and review it,” she added.

For More: https://www.insidesport.co

FIFA World Cup 2018: Two more Chinese brands on sponsors’ roster

Two more Chinese brands have joined the list of World Cup sponsors for the FIFA World Cup 2018.

FIFA has announced two latest Chinese brands as the Asian Regional Supporters for the FIFA World Cup 2018 in Russia. With just four days left for the world’s biggest sporting spectacle to kick start, the world governing body takes the total number of World Cup sponsors and supporters from China count to seven.

FIFA has signed Diking, a popular Chinese men’s business attire brand, and LUCI, China-based global technology and entertainment experience company, as the Asian regional supporters of FIFA World Cup 2018.

DIKING will enjoy a range of privileges including brand association rights in Asia, LED board exposure during the FIFA World Cup events and access to tickets.

Lv Qi, DIKING vice president said, “It is a great honour for DIKING being a part of the 2018 World Cup Russia. DIKING has a long tradition of sports marketing, we are the sponsor of a couple of football clubs. Being a Regional Supporter of the FIFA World Cup is a key step of our sports marketing strategy. We all know that the FIFA World Cup is the most influential football event around the world, which fits the premium positioning of DIKING.”

FIFA Head of Sales, Franck Guignery, commented, “FIFA are excited to have DIKING join our roster of Asian Regional Supporters for the 2018 FIFA World Cup Russia. This announcement is another strong sign of the increasing popularity of football in Asia and the global appeal of FIFA’s biggest event. Everything has been put in place for DIKING to leverage and maximize the best marketing platform possible, the FIFA World Cup.”

Meanwhile, FIFA has also announced its collaboration with the technology and entertainment focused company LUCI, at an event in Beijing which also featured LUCI immers, the Chinese company’s latest invention.

LUCI, through its collaboration with FIFA, aims to expand the company’s focus beyond entertainment and bring the immersive viewing experience into the sports industry. The company will benefit from a range of rights including brand association in Asia, LED board exposure during the 2018 FIFA World Cup events and access to tickets.

Kirin Li, CEO and President of LUCI said “It is a great honour to become an Official Regional Supporter of the 2018 FIFA World Cup Russia. We appreciate FIFA offering us this opportunity. Just as football and the FIFA World Cup have been continuously evolving, the technology for watching football games should also evolve. Becoming an Official Regional Supporter allows LUCI to reach billions of global fans and showcase our state-of-the-art immersive experience.”

“FIFA are pleased to welcome LUCI to our line-up of Asian Regional Supporters for the 2018 FIFA World Cup Russia,” FIFA’s Head of Sales, Franck Guignery, commented. ”LUCI is a great brand that demonstrates what is possible today in terms of technological excellence, especially in the area of Virtual Reality. We look forward to supporting LUCI in bringing their brand to life at the 2018 FIFA World Cup. From the first match on June 14 until the final on July 15, the eyes of the world will be on Russia, and we are excited that LUCI will be joining us for this footballing celebration.”

FIFA’s roster of Chinese sponsorship deals also includes Dalian Wanda (FIFA Partner), consumer electronics brand Hisense, dairy and ice cream brand Mengniu, smartphone brand Vivo (FIFA World Cup Sponsors), and electric bike and scooter brand Yadea (National Supporter).

For more: https://www.insidesport.co

Friday, 8 June 2018

FIFA World Cup 2018: Chhetri, Bhutia, Garcia lead star-studded Sony panel

Indian football team captain Sunil Chhetri, the yesteryears’ star Baichung Bhutia, Spaniard Luis Garcia, Frenchman Louis Saha and ex-England goalkeeper David James will be the star attraction on Sony Picture Network’s FIFA World Cup 2018 presentation panel.

Sony is the official and exclusive broadcaster for the FIFA World Cup 2018 in the Indian sub-continent.

SPN has announced a star-studded panel for Football Extraaa, the pre, mid & post-match live studio show that will be telecast in English and Hindi. Indian Football superstar Sunil Chhetri, who just completed 100 matches for the national team, will be part of both the English and Hindi panels. He will be joined by another footballing great from India Bhaichung Bhutia. Champions League winner Luis Garcia, ex-Manchester United forward Louis Saha and former England goalkeeper David James will also feature in the show. Apart from these names Ashley Westwood, Gurpreet Singh, Robin Singh and Novy Kapadia will come together and debate the nuances of the game to give fans in-depth analysis on the ‘greatest show on earth’.

In addition to Football Extraaa, SPN will also showcase detailed insights for its viewers with a morning dose of football through its breakfast show Kick-Off. The show will satiate the hunger of football enthusiasts with in-depth analyses on the previous night’s game along with the forecast for the forthcoming matches of the day.

The 21st edition of the FIFA World Cup will see 32 nations go head to head across 11 cities in Russia. The Sports cluster of SPN launched the #MeriDoosriCountry campaign in the build-up to the 2018 FIFA World Cup Russia. The campaign showcases the passion of fans for this marquee event which received an overwhelming response. The #MeriDoosriCountry campaign film has been inspired by countless Indian fans who exhibit their undying passion by adopting their favourite football team once every four years during the World Cup.

The FIFA World Cup 2018 will kick start on June 14, Thursday, with hosts Russia taking on Saudi Arabia in Moscow. The live and exclusive action will be available on Sony Network channels in six languages –English on SONY TEN 2, Hindi on SONY TEN 3 and in Bengali, Malayalam, Tamil and Telugu on SONY ESPN.

FIFA WORD CUP 2018: Football’s highest paid million dollar babies

The FIFA World Cup 2018 will have six representations from the Forbes latest list of world’s 100 highest paid athletes. Lionel Messi and Cristiano Ronaldo have over the years been the dominant factors and football’s strongest representations in the elite million dollar athletes group.

X1 Racing League: World’s 1st franchisee-based motor racing series unveiled

India’s top international car racers Armaan Ebrahim and Aditya Patel have joined hands to launch India’s first ever motor racing league called X1 Racing League – A custom-made two-seater sports car racing league.

Read More: http://bit.ly/2JFMyQE

UEFA unveils ‘refreshed’ brand identity for Champions League

UEFA, the governing body for football in Europe has unveiled a new brand identity for the Champions League for the 2018/19 season.

Read More: http://bit.ly/2sGpWpL

IPL Moneyball : What Mumbai Indian opener Yadav did with his IPL Salary

It has been a dismal season for Mumbai Indians in the Indian Premier League this year. The team failed to qualify for the playoffs but one MI cricketer will have happy memories of the season XI.

UTT inks equipment partner deal with Shanghai Double Happiness

CEAT Ultimate Table Tennis continues to attract the best in business with world-class table tennis equipment brand Shanghai Double Happiness (DHS) coming on board ahead of the upcoming second edition commencing in Pune from June 14.

Yogeshwar leads athletes war cry as Haryana seeks share in pro income

Wrestler Yogeshwar Dutt is furious over a Haryana Government diktat, which the Olympic medallist says will lead to sportspersons’ exodus from the State. He has decided to take heads on, on Ashok Khemka, Principal Secretary, Sports and Youth Affairs Department, Government of Haryana.

Read More: http://bit.ly/2sIpXcw

FIFA WORLD CUP 2018: Sony plans it big to meet ₹270 cr sales target

Sony Pictures Network India is targeting ₹ 270 crores in ad sales revenues for the FIFA World Cup 2018 finals in Russia

Read More: http://bit.ly/2JlXAvd

FIFA World Cup 2018: Schedule tailor-made for Indian football fans

The frenzy and madness among the Indian football fans is soaring up to match the passion for the FIFA World Cup 2018 Finals anywhere across the globe.

Thursday, 7 June 2018

FIFA World Cup 2018: Research predicts US$2.4bn global ad spend boost

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to a new research by Zenith.

Formula E set to score many firsts with an all-revamped new season

With a few months left for the exhilarating and high octane next season of Formula E, the world’s first all-electric international single-seater city street racing series has unveiled major plans ahead of 2018/18 season.

Read More: http://bit.ly/2JEHNXy

Radha Kapoor’s Do IT Talent Ventures: India’s first integrated talent management initiative

Two of India’s creative mentors, in a unique collaboration, have today (Wednesday) launched the country’s first integrated multi-disciplinary talent management firm – ‘Do IT Talent Ventures’.

Read More: http://bit.ly/2sBMjwn

English Premier League chairman Richard Scudamore steps down

Richard Scudamore, long-standing English Premier League chairman, has decided to retire. The Premier League has confirmed that its executive chairman Scudamore will step down by the end of 2018 after nearly 20 years at the helm.

Sports Sponsorship: Under 19 cricketer Shubman Gill is face of Protinex

Danone has roped in India’s rising cricketing star, Shubman Gill as the brand ambassador for its protein brand, Protinex. As part of the endorsement deal, he will be the face of Protinex for the next five years. 

Read More: http://bit.ly/2M5Sh0y

IPL 2018 delivers record 1.434 billion impressions: Star Sports

The VIVO IPL Finale on May 27th 2018 recorded a viewership growth of 34% with 52.9 mn average impressions on the Star TV Network*. The match had the highest ever reach of 211 Million across screens, in the history of the tournament.

A fitting Grand Finale positioned as the “World’s Toughest Final” between Chennai Super Kings and Sun Risers Hyderabad was broadcast in the biggest ever production with 11 live feeds – in 8 languages across the Star TV network and Hotstar.

2018 Global rankings for sports management courses released

Ohio University continues to be at the top for the fourth successive year for its Master of Sports Administration course as universities from the USA dominate the SportBusiness International 2018 Rankings for the Postgraduate Sports Management Degree.

Ohio University has earned the coveted top spot for the sixth out of seven times since the rankings were launched by SportsBusiness International. The University of Massachusetts Amherst, or UMass, is placed second ahead of the George Washington University. The winner of the 2014 award, the Fifa Master at the International Centre for Sport Studies (CIES), placed fifth globally, has emerged as the best postgraduate sports degree in Europe.

Manchester City establishes a new China connection in esports

Premier League champions Manchester City have unveiled a new FIFA esports team in China at an exclusive launch event at the Star Alliance Esports Center in Beijing.

The new squad will compete in the Online Star League (FSL), a competition owned and operated by Tencent, a Chinese multinational investment holding conglomerate whose subsidiaries specialize in various Internet-related services and products, entertainment, gaming, AI etc.

Tata applies brakes to Prima Truck racing after reaching ‘destination’

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Tata Motors has decided to discontinue the T1 Prima Truck Racing Championship. India’s leading commercial motor vehicle manufacturer claims to have achieved its specific goals set for the event. Executives say the event has served its purpose of enhancing driver dignity; introducing new ways of boosting driver engagement.

Last held in March 2017, Tata Motors’ yearly truck racing spectacle – the T1 Prima Truck Racing Championship – has now been officially discontinued. Autocar India had reported about the move last year in August last.

Conducted at the Buddh International Circuit (BIC), Greater Noida under the aegis of FIA and FMSCI, the T1 Prima Truck Racing Championship featured purpose-built Tata Prima race trucks, which underwent a host of performance upgrades across the four seasons for which it was held. The latest season saw introduction of the most powerful made-in-India truck, which had 1,040hp on tap.

Premier League spearheads $30.5 billion European football market

The European football market is now worth a whopping €25.5billion ($30.5bn). This bewildering and awe-inspiring figure was revealed by the Deloitte Sports Business Group in its 27th edition of the Annual Review of Football Finance 2018.

Premier League spearheads $30.5 billion European football market

According to the report compiled by the professional and financial services company, the overall growth was primarily driven by the ‘big five’ European football leagues – Premier League, LaLiga, Lega Serie A, Bundesliga and Ligue 1, which witnessed the combined revenues increase by 9% during the 2016-17 season. New broadcast arrangements in England, Spain and France have made a considerable impact. Growth was not restricted to the Big Five as the other leagues also registered an increase in their revenues.

FIH partners with Whisper Films to create global Magazine Show

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The International Hockey Federation (FIH) has agreed on a partnership with award-winning production company Whisper Films to produce a new hockey magazine show that will be broadcast worldwide.

As part of the FIH’s world-class content and distribution strategy, Whisper Films has been commissioned to reignite and reinvent the official FIH hockey magazine show. Their brief is to create a show that introduces hockey to sports fans worldwide by capturing a truly global perspective in order to build a powerful image of the game.

FIFA WORLD CUP 2018: A brand campaign journey from Madrid to Moscow

The FIFA World Cup 2018 will witness a unique brand campaign journey ‘See the Incredible Tour’ from Madrid to Moscow for one of the official sponsors of the event. The brand campaign tour will feature special guests including World Cup legends Luís Figo, Robert Pires, Michael Owen, Benedikt Höwedes and Marcel Desailly

Lagardère Plus, the global partnership marketing agency of Lagardère Sports and Entertainment, will execute a variety of activities for world-leading consumer electronics and home appliances company Hisense around its sponsorship of the FIFA World Cup™ 2018 that will bring fans closer to the action in Russia.

Virat Kohli to get Polly Umrigar Award for Best International Cricketer

Following his phenomenal show in the past two seasons, Team India captain Virat Kohli will be presented with the prestigious Polly Umrigar Award for the best international cricketer (2016-17 and 2017-18) at the BCCI Awards (Naman) to be held in Bengaluru on Tuesday, June 12, 2018.

The BCCI Awards recognize and honour the top domestic and international cricketers across all age groups.
While Virat gets top honours in the men’s category, Harmanpreet Kaur and Smriti Mandhana are set to be maiden recipients of the award for best international cricketer (women) for the 2016-17 and 2017-18 seasons respectively.

Click Here for Read More: http://bit.ly/2M3xFpI

IPL RATINGS: Season XI finals delivers 55.6 Million Impressions, Star Plus fails to boost numbers

The Indian Premier League 2018 (IPL) finale between Chennai Super Kings and Sun Risers Hyderabad garnered 55.6 million impressions which is 41% more than the viewership garnered by the final match in the previous edition.

The IPL 10 final between Mumbai Indians and Rising Pune Stars had garnered 39.4 million impressions.

Altogether, IPL 11 garnered 1.4 billion Impressions which is a 15% increase from IPL 10 viewership of 1.2 billion Impressions.

Click Here for Read More: bit.ly/2sEP8g9

FIFA World Cup 2018: This Chinese brand will create a marketing record!

FIFA World Cup Finals are also about records and feats beyond victories and defeats. Off the field, too, the records are created and history is rewritten. The FIFA World Cup 2018 Finals in Russia will also witness an off the field record by one of its sponsors.

Die-hard football fans heading to the stadiums for World Cup 2018 Finals in Russia will not only witness global stars and their predatory skills. They will also be treated to loads of brand activations and marketing campaigns by Chinese brands who have joined hands with FIFA to support the football’s most coveted quadrennial event.

Click Here For Read More: http://bit.ly/2kT9jm9

Cricket prime beneficiary from surge in OTT content consumption

Cricket in India is establishing an early lead to derive quick gains as the over the top (OTT) video content is showing a sharp surge in global consumption.

A PricewaterhouseCoopers report has predicted the OTT Video Revenue to Climb to $30.6 billion (₹2.50 lakh crores) in 2022. The OTT revenue, according to PWC, has grown at 15.2% in 2017. The global growth and focus on original content will ensure an annual 8.8% rise between 2018 and 2022, states the report.

Click Here for Read More: bit.ly/2Jl4vEP

FIFA WORLD CUP 2018 : The ageless wonders

AGE NO BAR FOR ESSAM EL-HADARY

Football is all about speed, stamina, agility and skills. Even as the crucial skill grows with experience, the first three prime traits to excel at the top level have a lot to do with the youthful energy.

However, there are sporting heroes who are defying the age to be good enough to represent their respective national teams at the FIFA World Cup 2018 Finals in Russia.

Age is nothing but a number for some of the players playing in the FIFA World Cup 2018. They may not be that young but will not be short of skills despite being on the wrong side of 30s and 40s. Yes, you read it correct, the 40s. Without revealing much, let us look at the list of the oldest players participating in FIFA World Cup 2018 in Russia.

InsideSport.co introduces to its reads the oldest five footballers who will be seen in action during the FIFA World Cup 2018 Finals in Russia.

NUMBER 5 – OLDEST PLAYERS IN FIFA WORLD CUP 2018

Willy Caballero

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Wednesday, 13 June 2018

Tuesday, 12 June 2018

Saturday, 9 June 2018

Friday, 8 June 2018

Thursday, 7 June 2018

Tuesday, 24 April 2018