The FIFA World Cup 2018 will witness a unique brand campaign journey ‘See the Incredible Tour’ from Madrid to Moscow for one of the official sponsors of the event. The brand campaign tour will feature special guests including World Cup legends Luís Figo, Robert Pires, Michael Owen, Benedikt Höwedes and Marcel Desailly
Lagardère Plus, the global partnership marketing agency of Lagardère Sports and Entertainment, will execute a variety of activities for world-leading consumer electronics and home appliances company Hisense around its sponsorship of the FIFA World Cup™ 2018 that will bring fans closer to the action in Russia.
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