As the FIFA World Cup 2018 kicked-off with hosts Russia’s bespoke 5-1 victory over Saudi Arabia in their Group A match, the world Governing body for football FIFA continued scoring on the sponsorship turf. FIFA has got its first African sponsor on board, FIFA has stated in an official release.
Egypt – Experience & Invest has signed a deal with FIFA to become the first Official Regional Supporter of the 2018 FIFA World Cup Russia from the African sub-continent under Fifa’s new regional sponsorship programme.
Egypt – Experience & Invest is a government-owned entity that promotes Egypt as a tourism and investment destination in order and to attract more tourists to visit the country as well as attract foreign investment.
Read More:FIFA World Cup 2018: ‘Egypt - Experience & Invest’ first African sponsor
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