Brazilian Football Confederation (CBF), the national governing body for football in Brazil, has inked a content partnership deal with Twitter for the ongoing FIFA World Cup 2018 in Russia.
Under the terms of the agreement, exclusive video content will be provided through CBF’s official Twitter account @cbf_futebol, which will include live streaming of Brazil’s training sessions, and news updates and video related to the matches, Press conferences, interviews and behind-the-scenes footage.
The agreement also includes archive content and other material.
In addition, the partnership will see Canarinho, the official mascot of the Brazilian national team, have its own Twitter emoji, which will appear whenever a user uses the #Canarinho hashtag.
#GigantesPorNatureza hashtag will be utilised by the two parties for the content to allow Twitter users to find the latest news.
Rogério Caboclo, executive director of management at the CBF, said,”The continuous work of approaching the Brazilian national team allows the fans to follow the daily routine of the delegation during the World Cup. The partnership with Twitter ensures that this premium content reaches the public in an agile and modern way.”
Pitter Rodriguez, director of sports content partnerships for Twitter Latin America, added, “Football is a topic of great interest to Twitter users, who already access the platform, naturally, to see and comment on what is happening around the subject.”
“The opportunity to bring fans exclusive and quality content, showing every step of the Brazilian team in the World Cup, reinforces the role of Twitter as the place where people will accompany, in real time, everything that is relevant about the World Cup.”
Brazil’s World Cup campaign opener against Switzerland has ended in a 1-1 draw on Sunday, June 16. They will now face Costa Rica for their next group game on Friday, June 22.
FIFA World Cup 2018: Brazil signs content partnership deal with Twitter
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