All England Club has launched a #TakeOnHistory video campaign to celebrate the rich heritage of Wimbledon Championship.
To mark The Championships 2018, the All England Club (AELTC) is leveraging innovation to celebrate its history. The #TakeOnHistory campaign is telling the story of the world’s oldest tennis tournament through animation.
In a year of significant historical milestones, such as the 150th anniversary of the All England Club, and 50 years of Open tennis, the #TakeOnHistory campaign launched on Sunday 10 June with a 60-second animated trailer, showing the evolution of Wimbledon from its beginnings in 1877 up to the present day. Starting with Spencer Gore and ending with Roger Federer and Serena Williams, a continuous illustrated tennis rally through the ages showcases not just the stars to have graced Wimbledon but the ways the All England Club has changed and improved over time. Just as the players and the Club evolve, the style of illustration changes in keeping with each era.
WIMBLEDON 2018: All England Club launches #TakeOnHistory campaign
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