FIFA World Cup 2018 is going to be the next battlefield for Indian telecom operators. The market leader and challenger have warmed up for yet another encounter to score over each other.
The earlier sparring session when Bharti Airtel and Reliance Jio were engaged in an aggressive marketing combat for bigger consumer base had reached the Supreme Court for adjudication over rights and breaches.
Even as on the go consumer base for the content on the second screen is increasing, the leading telecom operators have been in an aggressive survival of the fittest mode ever since Reliance Jio had changed rules of the game with its long time free data offers, followed by extremely viable plans.
FIFA World Cup 2018 is expected to surpass the 100 million milestone for online viewership. Bharti Airtel and Reliance Jio have geared up with plans to renew their rivalry. Lurching behind in the market share race during the Indian Premier League, Vodafone too is set to join the fray for a considerable share in what is expected to be the highest ever watched sports event in India ever.
Read More:Airtel, Jio set to spar over FIFA World Cup 2018 after their IPL battle
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