FIFA World Cup Finals are also about records and feats beyond victories and defeats. Off the field, too, the records are created and history is rewritten. The FIFA World Cup 2018 Finals in Russia will also witness an off the field record by one of its sponsors.
Die-hard football fans heading to the stadiums for World Cup 2018 Finals in Russia will not only witness global stars and their predatory skills. They will also be treated to loads of brand activations and marketing campaigns by Chinese brands who have joined hands with FIFA to support the football’s most coveted quadrennial event.
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