Star India has committed to broadcast the Khelo India School Games in five languages across 14 Star Sports cluster screens as the Ministry of Youth Affairs and Sports announced a “bigger, better” second edition. ‘
In an unprecedented move, India’s leading sports broadcaster Star has announced to broadcast the Khelo India School Games on Star Sports1 SD and HD; Star Sports 2 SD and HD; Star Sports 3; Star Sports 1 Hindi SD and HD; Star Sports Select1 SD and HD; Star Sports Select 2 SD and HD; Star Sports 1 Tamil; Star Sports 1 Telugu and Star Sports First for the Khelo India Games.
The broadcaster will produce the live feed in five languages – English, Hindi, Tamil, Telugu and Kannada.
The broadcast initiative is not just about the numbers. Star has dedicated its main TRP drivers, like the Star Sports 1 Hindi and free to air Star Sports First, for the Games. The two channels regularly feature in the top five on the Broadcast Audience Research Council sports genre television ratings charts.
Star is expected to launch the Star Sports 1 Kannada by the month end. The channel will broadcast the Khelo India Kannada feed.
To support the Khelo India initiative by the Ministry of Youth Affairs & Sports, Star India has doubled the level of promotion and broadcast coverage for Khelo India Youth Games, Maharashtra 2019.
Mr. Sanjay Gupta, Managing Director, Star India said, “The first edition of Khelo India exceeded expectations and instilled an aspiration for sports amongst the youth in India and now, with “5 minute aur”, we are aiming to trigger more pro sport conversations to make India adopt sports as a way of life. The campaign calls for the Indian sports enthusiast to not only support their heroes, but also work towards emulating their feats.”
“Staying true to our commitment of bringing the best in class sports experience to the passionate Indian sports fan, we will broadcast Khelo India Youth Games in 5 languages this season along with LIVE telecast of 9 disciplines, he further added.”
The games will be telecast live across Star Sports Network and Hotstar.
The Ministry has announced the Khelo India Youth Games, Maharashtra 2019, to be ‘Bigger and Better!’ as it will widen the Games scope and reach out to University and College students across the country with the competitions spanning across 18 sporting disciplines.
Star India has already made the Games bigger and better from the broadcast perspective with a plan only considered for the high-ticket global events.
As part of the campaign, Star India has joined the Ministry of Youth Affairs and Sports to urge the nation to go out and play – This time for “#5MinuteAur”.
The campaign TVC features prominent sports youth icons – Manu Bhaker and Neeraj Chopra among others.
The Ministry and Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more – with the evocative ‘#5MinuteAur’ campaign.
The campaign has a strong call to action, taking the Khelo India movement forward, featuring – Manu Bhaker, Jeremy Lalrinnunga, Saurabh Chaudhary, Lakshya Sen, Esha Singh, Tababi Devi, Srihari Natraj and champions Mary Kom, Sushil Kumar among others bringing childhood playground memories to life.
The #5MinuteAur campaign created this year has a simple insight – we are all born with an inherit instinct to play, kids and adults alike. Building on the core of this message through the #5MinuteAur campaign, Star Sports and the ministry want India to encourage kids to play for those extra 5 minutes.
“The 5 minutes is symbolic, with an assumption that if each child plays a little bit longer, we will add a billion minutes of play every day, that has the potential to translate into 50 medals for the country,” stated a Press release.
Portraying this five-minute agreement between a mother and a child, the aim with #5MinuteAur is to spark a fire in every enthusiast in India to strive for better through sports. Establishing the message that sports builds and defines our personalities, the more we play the better we get. The manifesto, “Hum Aaj Aur Khelenge Toh Kal Aur Jeetenge” is true not just for the sport we play, but for life itself.
Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune from January 9-20, 2019, Khelo India Youth Games, Maharashtra 2019 will see over 10,000 participants from 29 States and 7 Union Territories. The Games will bring to life by over 6,200 athletes, 1,800 Technical Officials, 1,000 volunteers and 1,000 personnel working behind the scenes.
Conceptualised to revive the sports culture in India at grass-root level by building a strong framework for all sports played in our country, the upcoming season of Khelo India Youth Games will be held across 18 sporting disciplines in the Under-17 and Under– 21 age categories.
“The success of Khelo India School Games is a testimony to the hunger and multitude of sporting talent in India. Buoyed by the terrific response for Khelo India School Games and with an aim to increase participation in sports across all age groups, we have not just added two sports this year but the games will also be played under two age categories U-17 and U-21 to allow even more enthusiasts to participate and flourish. The ‘#5MinutAaur’ campaign for the Khelo India Youth Games 2019 to be hosted in Pune, Maharashtra is a reflection of the immense strides we’ve made and the journey that lies in front of us to make India a truly sporting nation. We hope it will inspire India to work towards incorporating sports as a way of life,” said Rajyavardhan Singh Rathore, Minister for Sports and Youth Affairs.
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