Saturday, 4 November 2017

SonyLiv’s India-SL ODI series campaign takes ancient route

Lanka will be set ablaze. No mythological drama will that be. But, a high-octane limited overs battle between the Indian and Sri Lankan cricket teams in royal blue and blue flannels respectively. So suggests the campaign from the official webcaster- SonyLiv.
Ab Lagegi Lanka Mein Aag! is the tagline of SonyLiv’s creative for the forthcoming one-day series. This of-course has a reference to the mythological drama of Hanumaan setting Ravana’s golden Lanka on fire. But, it is certainly not without a cricketing and competitive substance.
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