Nike has announced the launch of Nike Hyper
Court, an on-court digital experience that unlocks basketball training
content for free, without the need for data.
The first courts feature Nike’s top NBA
players in James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie
Irving, and their murals grace the initial five Hyper Courts.
Nike Hyper Court is a joint venture powered
by Google, where users who connect on site to Nike Hyper Court wifi
with their smartphones are able to access the exclusive HD content and
choose drills they can do when they want to play like James or Durant.
Miguel de Andrés-Clavera, Google creative
technology lead, said: “Nike Hyper Court, powered by Google, presents a
great example of how businesses can partner with the community to
customize technology and provide an original, digital solution aimed at
empowering basketball players and youth.”
Nike, Southeast Asia & India senior
marketing director, Bulbul Khera said: “We want to inspire young ballers
to realize their full potential through the physical and digital
aspects of their sport.”
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