Infinix Mobile has taken the football route
to kick-start its journey in a highly competitive and grand Indian
smartphone market. The multi-national mobile brand has tied up with
Mumbai City FC.
The Transsion Holdings-owned Infinix Mobile
has announced the partnership with Mumbai City FC. The partnership
comes close on the heels of the global launch of Infinix’s flagship dual
camera smartphone, the Zero5.
Mumbai City FC is scheduled to play against FC Goa in their first home match on November 25.
The team co-owner and Indian film star
Ranbir Kapoor, while welcoming the new associates, drew similarities
between his club and the brand. “We are very pleased to have a
forward-thinking brand such as Infinix on board. Mumbai City FC shares
the same passion as Infinix Mobile to expand and grow across the country
and deliver a great experience. Football, as a sport, is growing and
gaining popularity in India and we welcome Infinix to the Mumbai City FC
family.”
Infinix Mobile senior vice president
marketing Tathagat Jena added “Mumbai City is an exciting team. The team
and its owners are driven by performance and want to take this fabulous
game forward by connecting with the youth. We, at Infinix, are
extremely delighted with the partnership given a lot of similarities in
our core philosophy of being game changers. With this association, we
hope to bring more excitemnt to our fans.”
Globally, Infinix is a youth-centric brand
and follows passion points closely. It aims to be an enabler of
football, touching the hearts and minds of the younger generation in
India. Infinix’s journey in India has just begun and it kick-starts with
football.
No comments:
Post a Comment