Alarm Bajne se pehale #jaago re. Wake up before it’s too late. That is the theme of a serious campaign by Tata Tea to make India a sporting nation. Iconic gymnast Dipa Karmakar leads the campaign, that is a serious attempt to get the nation together to develop a sports culture. The campaign calls for making sports a compulsory element of school curriculum.
Tata Global Beverages Limited, the Tata Tea brand owners, have rolled out a video with Dipa Karmakar. The 40 second TVC reveals how the Padmashree gymnast would dream of representing India at the Olympics. Dipa while narrating her story urges the nation to contribute the cause by signing the campaign by giving a missed call.
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