The second tier English football club Aston Villa has signed a multi-year broad-ranging partnership deal with UK-based telecommunications company TalkTalk.
The deal will see TalkTalk become the official broadband partner of the club. It will also sponsor the club’s esports initiative – avfcgaming. The two parties will work together to provide unique experiences for fans that sign up to the service and existing TalkTalk customers.
The Aston Villa has said in its official statement that the company shares the same important core values as the club – rewarding loyalty and ensuring fans and customers alike are at the heart of the business.
Aston Villa fans are set to benefit from a new promotion from TalkTalk that will provide them with the opportunity to earn Villa rewards for being a TalkTalk customer. Under this initiative, fans will be offered a range of club-related benefits, including the opportunity to win invitations to exclusive events and experiences.
TalkTalk will also become the presenting partner of avfcgaming, an esports league based on FIFA 18 launched by the Birmingham-based club last month. It will also help the club launch ‘TalkInterview’ series that aims to bring fans closer to staff and players across the club.
Jacob Knight, Head of Consumer Sales and channel distribution at TalkTalk, added, “Providing an affordable and reliable service is a priority for TalkTalk and we’re very proud to be the only major provider that guarantees no broadband price rises for customers during their contract.
“We’re also committed to creating true partnerships, so we’re delighted to be at the start of an exciting journey with Aston Villa ahead of the new football season. We’ve created exclusive offers that give Villa fans incredible value and we look forward to further develop our relationship with the club and supporters over the coming months.”
Luke Organ, Chief Commercial Officer at Aston Villa said, “We are delighted to be partnering with TalkTalk, who become our first official broadband partner.”
“This partnership is a positive step in the club’s growth and development and an exciting opportunity to work with a brand that shares our core values. We will be working collaboratively to create and implement innovative campaigns that harness the passion of the club and connect with our fans and TalkTalk customers.”
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