English Premier League giant Manchester United has expanded the reach of its in-house TV channel MUTV by offering it on four new platforms.
Manchester United fans will now be able to access MUTV on Xbox, Amazon Fire TV, Apple TV, and Roku. Until last season, MUTV was available only on iOS and Android devices and through new streaming service MUTV.com.
The club, in a statement, has said that the prime reason behind this move was a growing trend for younger audiences, in particular, to access programming via the internet. Existing subscribers to the MUTV app and web platforms can access the new platforms for free via a universal login feature which allows the same login details to be used across several devices.
Manchester United’s chief executive of media, Phil Lynch, said, “The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides our fans easy access to our award-winning on-demand and linear programming, without having to leave their set-top-box environment.”
MUTV will further be introducing a wide range of new on-demand categories including matchday programming and highlights, a library of classic matches, MUFC Original films and celebrity features. A selection of this content will be available for free.
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