Indian Premier League is catching up with the FIFA World Cup in sponsorship index valuation in the chart of the top 20 most powerful sports brands.
The richest cricket league in the world, that tops all sponsorship ranking charts for the sport in India, is placed in the 17th position globally among the sports properties like the National Basketball Association of the USA, FIFA World Cup, the Premier League and Formula 1.
POWA index, world’s first data-driven, real-time sports sponsorship valuation engine, has released the list of the Global Top 20 premier sports commercial properties. The POWA index provides a “holistic view of the market by incorporating traditional media, digital platforms and fan interactions” to help brands optimise their sponsorship investment strategies. The real time valuation also “enables sports teams, leagues and rights owners to demonstrate and improve their sponsorship value”.
Read More:Sponsorship Impact Index: IPL just 2 rungs FIFA World Cup, NBA tops chart
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