Ligue de Football Professionnel (LFP), the organising body of major professional football leagues and tournaments in France, have extended their partnership with Italian car brand Fiat by one season.
Fiat has served as an official partner and the official vehicle of the Coupe de la Ligue through its Tipo model for the 2016-17 season and the 2017-18 campaign.
The new deal for 2018-19 now expands the partnership to include to Ligue 1 and Ligue 2, the top two divisions of French club football.
For this season, Fiat will also benefit from visibility on players’ jerseys in Coupe de la Ligue matches for the first time. Fiat will also be able to implement digital activations across the knockout tournament, as well as Ligue 1 and Ligue 2.
Read More:Fiat extends deal with LFP for 2018-19 season, partnership expanded to Ligue 1 & Ligue 2
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