Indian cricket stars MS Dhoni and Hardik Pandya as their brand duty towards Gulf Oil are part of a campaign to educated two wheeler riders for being safe on the road.
Gulf Oil Lubricants are not just about a smooth ride on the road. The US-headquartered lubricant brand is equally concerned about the safe ride – not just for adults riding two wheelers, but also the children on the wheels.
The “Guardian on the Road” campaign – driven by the two Gulf Oil brand ambassadors, Dhoni and Pandya – is educating the riders about the importance of wearing helmet when moving around on a two wheeler.
The campaign is primarily aimed at creating awareness about importance for children to wear helmet when riding pillion on a two wheeler.
It is mandatory for adults to wear a helmet while driving a two wheeler of riding pillion. However, not just the law forbids children from bearing helmets, but parents too remain aloof to the importance of this great safety device. To address the concern, Gulf Oil Lubricants have started a nationwide campaign “Guardian on Road”.
The company, besides creating awareness, is also distributing more than 15,000 helmets to children across India.
Dhoni launched the CSR campaign by distributing helmets to children in Chennai. This two-week long drive will also include other Indian cities like Mumbai, Coimbatore, Lucknow, Vadodara, Ranchi and Dehradun.
Speaking about this unique endeavour, Ravi Chawla, MD, Gulf Oil Lubricants said, “Children are our nation’s future. Hence, inculcating road safety habits within children at an early age is crucial to ensure their wellbeing and make them responsible citizens of future India. As a responsible brand, we have decided to distribute 15000 of these specially designed helmets to children. We urge parents to follow the basic road safety rule of not allowing their children to ride on two-wheelers without wearing a helmet.”
Gulf Oil’s CSR initiatives have traditionally focussed on road safety and earlier they have distributed helmets to the traffic police. They have taken the message a step ahead and decided to distribute specially designed ISI-certified helmets to the children, riding pillion on two-wheelers.
It is estimated that about 29 children die in road safety accidents every day and most of them in two-wheeler accidents. Road fatalities are becoming an alarming issue in light of the increasing numbers of children riding with family on two-wheelers.
While children’s helmets are available in all sizes, Gulf Oil is distributing helmets, which are 540 mm in size and ISI-certified. These helmets typically will fit children between 8-13 years old.
Gulf Oil is also launching a pledge page on their website where people can go and take a safety pledge to ensure that children in their family never ride two-wheelers without a helmet. This page will be live on www.gulfoilindia.com. The lubricants brand is urging consumers to sign the pledge today and promote awareness among their friends and family for the cause. A few lucky pledge takers stand a chance to win a free helmet.
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