Star cricketer Hardik Pandya has added yet another brand to his growing list of endorsement and sponsorship portfolio. This new brand Pandya is endorsing is rather unique as well as innovative and resonates with the style quotient and youthfulness of the 25-year-old swashbuckling all-rounder.
Pandya has inked a deal with EUME India to endorse the world’s first ever massager backpack, the technology behind which, according to the company, is currently patented in India and pending in the United States.
With the help of his exploits and exemplary performance on-field at domestic and international cricket, Hardik has built up an impressive roster of brands which also include lubricants brand Gulf Oil, digital payments and group dining app Zaggle. In August, the Mumbai Indians player was signed by sportswear brand DFY as the brand ambassador for their online store on Amazon.
EUME’s built-in massager backpack, also introduced in India, is equipped to massage the upper back near the trapezoid and the lower back and helps stimulate greater blood flow in areas where heavy backpacks cause a lot of stress.
The EUME backpacks come in three size variants– 26, 27 & 42 litres – with features such as USB charging port, in-built massager, water resistant, anti-theft protection, secret pockets for valuables and rain cover. The ample space also allows a 15.6” inch laptop to slip in easily. The bag is designed and manufactured to adjust the massager as per a carrier’s torso size for the maximum benefits.
According to the company, EUME backpack is ideal for men and women between 18-45 years and it helps in stimulating the nerves and muscles of the back that makes mind active. The backpack helps effectively to reduce tension and stress when commuting.
It comes with 1 USB with two external ports. The first port built-in comes with charging cable that with the help of power bank offers convenient charging of your electronic devices like phones, tablet and music player; and another port is micro-USB that can help you charge your power bank from an external electronic source.
Last month, the company had successfully reached its funding goal on the first day of its crowdfunding campaign on Kickstarter. “We are thrilled to have this successful start of the campaign. However, we don’t want to stop here,” said EUME co-founder Naina Parekh.
“We want our patent pending massager backpacks to reach masses and create a revolution. Our line of backpacks is specially designed to alleviate back pain, reduce stress on the muscles and be sleek and cool at the same time.”
The backpacks are available for sale on amazon.in in the price range between ₹3,500 to ₹4,999.
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