US Open: American Express celebrates 25 Years of sponsorship with offerings to enhance fan experience

US-based multinational financial services company American Express is celebrating the 25th anniversary of its US Open sponsorship with the 2018 edition of the last Grand Slam of the year.

American Express is the official payments partner and one of the official sponsors of the Flushing Meadows Grand Slam along with Emirates, JP Morgan Chase, JP Morgan, Rolex, Deloitte, IBM, Mercedez-Benz, etc. in the top tier sponsorship category.

To mark 25 years of partnership with the United States Tennis Association (USTA), American Express has announced a range of onsite benefits and experiences for Card Members and fans attending the 2018 US Open Tennis Championships at the USTA Billie Jean King National Tennis Center in Queens, New York from August 27 – September 9.

To enhance the overall end-to-end fan experience, the company will launch new services such as the Amex Band, a contactless payment wristband that allows eligible Card Members to pay for purchases and unlock unique benefits with a tap of the band.

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In addition, American Express is creating an interactive tennis experience called Super Rally and will also open a Centurion Suite at the new Louis Armstrong Stadium.

American Express has also said that it will continue its long-standing relationship with four-time US Open champion Venus Williams, Serena’s elder sister, as part of the brand’s 2018 US Open advertising campaign.

Deborah Curtis, Vice President, Global Experiences and Partnerships, American Express, “Whether you’re a casual fan or have been attending the US Open for a decade, our goal is to deliver essential benefits and innovative experiences that enhance the overall Championship experience and reflect our brand’s best-in-class service platform.”

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“Our partnership with the USTA is a prime example of how we’re backing our Card Members and fans alike across their biggest passion points and favourite cultural events.”

The 2018 US Open also marks the 37th anniversary of the partnership with Chase bank, a subsidiary of JP Morgan, and also marks the second year as presenting sponsor of the Men’s Singles Championship. The bank will donate $150,000 this year to the USTA Foundation to support the development of junior tennis and educational programming in 10 underserved communities.

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