IMG has launched Serie A OTT subscription service – Serie A Pass – with exclusive coverage of the top division Italian football in Latin America and Brazil.
The global sports agency had earlier announced that it has partnered with Serie A organisers to launch OTT platform for Italian league football fan in key markets around the globe.
Serie A Pass launches with a full content offering including all live games, match replays and additional magazine and archive programming in 21 countries across the region.
Serie A Pass – www.seriea-pass.com – will be available on desktop, tablet and mobile and via Apps on IOS and Android devices to include Chromecast and Apple airplay.
IMG had earlier said that the price of the service will vary geographically with the initial launch in three different price points – Euros, Dollars and INR – being appropriate to each territory. Monthly charges will be €7.99; $8.99 and ₹299 Indian rupees. Season-long passes will cost €49.99, $59.99 and ₹999.
The pricing for the Latin American region has been set at $8.99 monthly or $59.99 annually.
IMG has also invested in the broadcast production of Serie A for the new season including new graphics and promos and three new magazine programmes – ‘Inside Serie A’, ‘Serie A – Full Impact’ and ‘The Serie A Highlights Show’.
The launch of the Serie A Pass coincides with the kick-off of 2018-19 season today with the reigning champions Juventus going against Chievo in a curtain raiser. It will also mark Cristiano Ronaldo’s debut in Serie A after he moved from Real Madrid to Juventus.
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