Indonesia Asian Games 2018 Organising Committee (INASGOC) has inked sponsorship and partnership deals with 79 brands across six different categories.
The organisers were reportedly targeting to generate $60 million of the Games $453 million operational budget through sponsorships.
The top most sponsorship category OFFICIAL PRESTIGE PARTNERS has got 12 sponsors, including the Swiss watch brand and official timing partner of the Asian Games 2018 Tissot and Qatar Airways. Indonesian telecom brands Telcomsel, Telcom Indonesia; Indonesian State-owned Energy Sector brand Pertamina; financial and banking sector majors BNI; Mandiri and Bank BRI; Asian Games official mobile platform partner Grab; general trading company Astra International, sportswear and athleisure brand 361° and Ssangyong Information and Communications Corporation are the other sponsors in the category
Indonesian Indofood, energy drink Pokar Sweat, Canon Global and Indonesian App Sinarmas are the four Official Partners of the Games.
The Official Sponsors category includes multinationals like the Mastercard and Samsung besides Indonesian brands Aqua, the official water of the Games; Tanoto Foundation, Aice and PLN.
The Supporting Sponsors category is backed by 11 all-Indonesian brands. Global brand Unilever and Coca-Cola’s frestea figure among the 15 Official Partners.
The INASGOC has also inked a whopping 31 deals in the Official Lincensing Partners category.
The brands through the Asian Games opportunity will get an access to millions of sports lovers across Asia, including the key markets of China and India.
The 15-day, multi-nation, multi-sports Grand spectacle is accommodating 15,000 athletes and officials from 45 National Olympic Committees; 2,500 VVIPs and Olympic Council of Asia family members; 5,000 media professionals and 30,000 volunteers and workforce.
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