BLAST Pro Series has announce an innovative new partnership with Pinnacle, the online gaming company.
The companies have agreed a partnership that sees Pinnacle become the Official Betting partner for BLAST Pro Series for the rest of the 2018 series, including the upcoming tournament in Istanbul this weekend.
Jakob Lund Kristensen, EVP Sales and co-owner of RFRSH Entertainment, said “We are extremely excited to have entered into this relationship with Pinnacle. Pinnacle have been an ever present part of the esports community for many years and we are excited they have chosen BLAST Pro Series as the world class tournament to meet their objectives in their 20th anniversary year. We believe that Pinnacle’s prestige, values and commitment to their customers is the ideal solution for BLAST and our global audience, and we look forward to activating this partnership.”
The partnership will be visible throughout BLAST Pro Series in Istanbul, the Copenhagen tournament on the first weekend of November and in connection with the big season finale of which the date, city and venue will be revealed soon. Through the riveting format of BLAST Pro Series, world class esports and Counter-Strike are taken to a whole new level; the partnership with Pinnacle will bring even more value to the tournament series and the fans.
Marco Blume, Trading Director at Pinnacle, added “We are thrilled to become the Official Betting Partner for BLAST Pro Series. As we celebrate our 20th anniversary, we have been looking to build on our presence within the eSports scene and this relationship with BLAST is the perfect opportunity to do so.”
The rapid growth within the industry means there are ample partnership opportunities but we insisted on waiting for someone who matches our intent to have a real positive impact on the eSports community. Not only is this a big step for the business, but it’s also one that has generated a great deal of excitement amongst our employees. With so many genuine eSports fans working for Pinnacle, we’re now even more excited for the upcoming BLAST events.
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