Premier League club Arsenal has announced a multi-year partnership deal with Banque du Caire (Bank of Cairo).
The three-year deal will see the Cairo-based full-service bank issue co-branded Arsenal credit and debit cards in Egypt. In addition, Banque du Caire customers and Gunners fans in Egypt will be offered a range of club-related benefits including match-day hospitality to see the team in action at Emirates Stadium.
The announcement marks the club’s second partnership deal in Egypt after it signed a deal with real estate company Hyde Park development in January making it the club’s real estate partner in the country.
To mark the launch of the alliance, Banque du Caire have branded all 250+ branches with Arsenal memorabilia for their customers to enjoy, and will reward new and existing customers with official Arsenal merchandise.
Banque du Caire will also have access to our first-team players and club legends to generate content and develop marketing campaigns, allowing them to engage with our supporters and other football fans in Egypt.
Arsenal has a huge fan following in Egypt with over 2.5 million followers on the club’s social media accounts. Egyptian football star Mohamed Elneny plays for the club.
Vinai Venkatesham, Arsenal Chief Commercial Officer, said, “We are delighted to be partnering with Banque du Caire, our second official partner in Egypt. We have huge support in Egypt with more than 2.5million followers on Facebook. We look forward to developing some exciting initiatives together for both Arsenal and football fans in Egypt.”
Tarek Fayed, Chairman and CEO of Banque du Caire, said, “Arsenal is one of the world’s most renowned football clubs, and we are exceptionally proud to be associated with them. They share a number of Banque du Caire’s most important values, especially our unique sense of heritage and history. The partnership is set to be mutually beneficial for both parties as we work together to drive engagement for our clients, staff, and Arsenal fans across our nationwide footprint.”
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