Star Sports will continue with its highly successful multi-screen and multi-language broadcast strategy for the Asia Cup Cricket next month. The official and exclusive broadcaster for the six-nation Asia Cup in India, Star Sports has dedicated nine channels for the Asian Cricket Council’s one-day international tournament.
The Asia Cup 2018 is scheduled from 15 to 28 September in Dubai and Abu Dhabi. India will play arch rivals Pakistan on September 19 in the crucial revenge match following their shock defeat in the ICC Champions Trophy final on June 18 last year.
The two teams can probably meet thrice over a span of 10 days including in the Super Four Round, introduced for the first time in the Asia Cap, and the final on September 18.
Star Sports will broadcast all the 13 one-day internationals live on Star Sports 1, Star Sports 1 HD, Star Sports 1 Hindi, Star Sports 1 Hindi HD, Star Sports Select, Star Sports Select HD, Star Sports 2, Star Sports 2 HD and Star Sports Tamil. Star Sports-owned OTT platform Hotstar will livestream the games.
The Asia Cup 2018 in the UAE will feature India, Bangladesh, Sri Lanka, Pakistan, Afghanistan and a qualifier. The matches will be played at the Dubai International Cricket Stadium and the Sheikh Zayed Stadium, Abu Dhabi. The Dubai Stadium will host the tournament opener on September 15 and the Final on September 28.
Star Sports had broadcast the Indian Premier League initial games in 6 languages – Hindi, English, Tamil, Telugu, Kannada and Bangla – on ten channels. The final on May 27 was broadcast on 17 channels with the live feed in eight different languages. Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English, Star Plus SD, Star Plus HD, Star Pravah SD, Star Pravah HD, Star Gold SD, Star Gold HD, Star Suvarna Plus, Star Maa Movies, Star Jalsha Movies and Asianet Movies had created a record for a sports event’s live broadcast across 17 screens.
Star Sports will formally release its Asia Cup campaign and media plan on Monday, August 13, in Mumbai. Star is promoting the Asian regional cricket championship as The Clash of Asian Giants!
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