Italian football giants FC Internazionale Milano aka Inter Milan, signed an online-gaming focused regional partnership deal with the Philippines-based company LETOU that will see it become the first-ever Asian online gaming partner of the club.
LETOU will become the Serie A club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. The club, in return, will provide the company with LED perimeter board exposure at all domestic fixtures played at the San Siro stadium.
The partnership will commence at the start of the Serie A 2018/19 season, which begins on August 18.
LETOU are hugely popular across Asia and have previously sponsored Swansea City FC during their stint in the Premier League.
LETOU CEO Paul Fox said, “In recent years, the ever-popular Serie A is becoming even more prominent in Asia and LETOU is honoured to be Inter’s first ever Asian online gaming partner.”
“The club’s great history, their fantastic international fanbase and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”
Inter Vice President Javier Zanetti, said, “’We believe that this new partnership will be successful and we are proud to partner with a premium brand such as LETOU”
Giorgio Brambilla, Inter Sales & Partnership Management Director said, ‘LETOU has become an established brand in the football landscape and we are pleased to welcome such a prestigious and well known partner to our portfolio. Through this partnership they will be able to target millions of Inter fans throughout Asia.’
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