Premier League club Watford FC have announced its ‘largest ever’ sleeve sponsorship deal for the 2018-19 season with the newly launched mobile sports betting and gaming company MoPlay.
The announcement comes after the company signed a multi-year global partnership deal with English football giants Manchester United.
The agreement will see MoPlay’s full logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will be emblazoned on the away shirt sleeve.
Watford FC will be working closely with MoPlay to develop activation initiatives in a range of markets and we look forward to the benefits this will bring the club over the course of the season ahead.
Spencer Field, Commercial Director of Watford FC, said, “This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way. We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering its customers a more engaging and enjoyable experience.”
Juergen Reutter, MoPlay CEO, said, “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand. We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with.
“Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition. Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans. Our motto is to #MoveOnUp, and we aim to make that ethos a reality with Watford, on and off the pitch, during the season ahead.”
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