Serie A, the top division of Italian club football, has inked a deal with global sports agency IMG to launch its OTT service this month.
IMG is set to launch Serie A Pass – a global OTT subscription service that will provide live coverage of every game from the top Italian League to fans in key markets around the world.
Serie A Pass will be available from the start of the new season on August 18th. The product will be launched with a full content offering including all live games, match replays and additional magazine and archive programming in over 20 territories worldwide, states the official release from IMG.
Serie A Pass – www.seriea-pass.com – will be available on desktop, tablet and mobile and via Apps on IOS and Android devices to include Chromecast and Apple airplay.
Pricing for the service will vary geographically with the initial launch in Euros, Dollars and Indian rupees being appropriate to each territory. Monthly charges will be €7.99; $8.99 and ₹299 Indian rupees. Season-long passes will cost €49.99, $59.99 and ₹999.
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Chris Catling SVP of OTT, IMG Media, said, “Serie A Pass is a pioneering product offering stand-alone direct to consumer distribution for the first time for a major European football league. We will be delivering the very best live action from Italian football direct to the fans of Serie A around the world. We fully expect this service, which will give the league a direct dialogue with their audience, to grow and become a key part of the league’s media strategy going forward.”
IMG has also invested in the broadcast production of Serie A TIM for the 2018-19 season including new graphics and promos and three new magazine programmes – ‘Inside Serie A’, ‘Serie A – Full Impact’ and ‘The Serie A Highlights Show’.
The action-packed Serie A 2018-18 season will kick off on August 18 with the reigning champions Juventus going against Chievo. It will also mark Cristiano Ronaldo’s debut in Serie A after he moved from Real Madrid to Juventus.
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