Indian women’s hockey team captain Rani Rampal has urged the nation to support the team in their crucial quarter-final against Ireland in the Vitality Hockey Women’s World Cup today (Thursday). Rani in a tweet has also asked the nation to watch the vital game and spread the #CheerForEves as the team aims to leave a mark in their Hockey World Cup campaign.
The Indian women’s hockey team captain has also shared a video creative appealing the nation to watch and support the girls in big numbers.
Cheer for the Indian Eves as they get ready to get on the turf on 2nd August in their Quarter Final match against Ireland at the Vitality Hockey Women's World Cup London 2018. #IndiaKaGame #CheerForEves #HWC2018
Hockey India too has sought support for the Indian girls, who take on Ireland in the revenge game for a berth in the Vitality Hockey Women’s World Cup semi-finals. “Cheer for the Indian Eves as they get ready on the turf on 2nd August in their quarter-final match against Ireland at the Vitality Hockey Women’s World Cup London 2018,” reads the tweet on the official @TheHockeyIndia twitter handle. The nation hockey association has also shared the video of the Indian girls seeking support from the nation.
Indian Women's Team Captain @imranirampal calls on hockey fans to watch India's Quarter Final clash against Ireland tomorrow and spread the #CheerForEves as the team aims to leave a mark during their campaign at the Vitality Hockey Women's World Cup London 2018.#IndiaKaGame
The appeal are emotional and the girls do deserve the support. However, the approach and efforts behind the creative is thoroughly professional. Sports need support in their commercial growth. The number on broadcast medium, social media and fan base matter as much for the commercial success of a sports as the score on the field to secure a win. The bigger the crowd on the field, the bigger the television audience ratings and the better the social media interaction – the stronger emerges the commercial value of the sport.
The Indian girls deserve support even if their match timings will clash with the second-day live action of the ongoing England-India Edgbaston Test.
The girls emotional appeal should not go unnoticed. The nation has seen, how a plea by the national football team captain Sunil Chhetri had filled the stadium and drawn big audience to television during India’s games in the Intercontinental Cup games in June. The impact of that appeal had made India-Kenya and India-New Zealand Intercontinental Cup matches the most watched sports shows on Indian television for that week.
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